As I was thinking about Parkaleo (coming alongside) this morning, I remembered a famous 80’s Benneton ad. The photograph came to be known as the ‘photograph that changed the face of HIV/AIDS.’ It also became a flashpoint when people protested that Benneton employed the image of a dying man in the embrace of his grieving father to sell colorful attire.

I think it is a compelling photograph. But, I also get the complaint…it does strike me to use it to sell fashion.

In any case, for my purposes here, it is THE image of Parkaleo, that ‘coming alongside’ the suffering that is the point of this site.

Here is an article that describes the background and controversy that erupted around it.